Saturday, 20 October 2012
Practise Paper for Competitive exams like IBPS / Banking / CAT / MAT / AIEE etc.
1. One of the following is not
included in the 7 P’s of Marketing. Find the same_____________
(A). Placement
(B). Price
(C). Production
(D). Promotion
(E). Product
Ans. (C). Production
2. Analysis of marketing
problem helps in ______________
(A). Evaluating marketing
opportunities
(B). Reducing marketing staff
(C). Reducing profits
(D). Good communication
(E). Motivation
Ans. (A). Evaluation Marketing
Opportunities
3. Innovation is marketing is
same as _________________
(A). Motivation
(B). Perspiration
(C). Aspiration
(D). Creativity
(E). Team work
Ans. (D). Creativity
4.Market Segmentation is
required for _________________
(A). preferential market
(B). OTC Marketing
(C). Internal Marketing
(D). Identifying sales persons
(E). Identifying prospects
Ans. (E). Identifying
prospects
5. Bank ATMs
are__________________
(A). Delivery outlets
(B). market plans
(C). Personalized Products
(D). Tools for overcoming
buyers resistance
(E). Motivating tools
Ans. (C). Personalized
Products
6. Internet Banking helps in
__________________
(A). door-to-door canvasing
(B). Making more number of cold
calls
(C). Easy access to customer
transections
(D). Market Survey
(E).Market research
Ans. (C). Easy access to
customer transections
7.Cross-selling means
________________
(A). selling by a cross-section
of people
(B). selling to HNIs
(C). selling to a cross-section
of people
(D).Selling to NRIs
(E).Selling other products to
existing customers
Ans. (E).Selling other
products to existing customers
8.The USP of current account is
_______________
(A). High minimum balance
(B). no restrictions on
transactions
(C). no internet payable
(D). restricted deposits
(E). Easy credits
Ans. (B). no restrictions
on transactions
9. The USP of a car loan
is_________________
(A). High rate of interest
(B).Easy EMIs
(C).Lump-sum loans
(D).Available only to doctors
(E). available only to
businessmen
Ans. (B).Easy EMIs
10.Leads for home loans can be
obtained from______________
(A). cooperative societies
(B). Existing borrows
(C). builders
(D). builders
e .Traders
Ans. (C). builders
11. Leads for industrial loans
can be obtained from______________
(A). Reserve bank of India
(B). District industrial
centers
(C). colleges
(D). Export houses
(E). Trade centers
Ans. (B). District
industrial centers
12. SME Means____________
(A). Selling and Marketing
Establishment
(B). Selling and managing
employees
(C). Sales and Marketing entity
(D). small and medium
enterprises
(E).small and micro entities
Ans. (C). Sales and
Marketing entity
13.The target group for SME
Loan is _______________
(A).All salaried persons
(B). government undertakings
(C). all entrepreneurs
(D). all students
(E). all housewives
Ans. (C). all
entrepreneurs
14.Leads for tractor loans can
be availed from_______________
(A). farm laborers
(B). Authorized dealers of
tractors and farm equipment’s
(C). Bullock cart owners
(D). Marginal land owners
(E). RTA Officers
Ans. (B). Authorized
dealers of tractors and farm equipment’s
15. Customization result in
________________
(A). Customer exodus
(B). Customer retention
(C). Customer complaints
(D). Training of staff
(E). varying the interest rates
Ans. (B). Customer
retention
16.Find the correct
sentence__________
(A).Higher the price, higher
are the sales
(B).More number of sales pesons
leads to more sales
(C). mission statement is part
of market plan
(D). better sales incentives
means better performance
(E). all customers are
profitable customers
Ans. (C). mission
statement is part of market plan
17. Banc assurance can be sold
to ____________
(A).all banks
(B). all insurance companies
(C). insurance agents
(D). all existing and
prospective bank customers
(E). stock brokers
Ans. (D). all existing and
prospective bank customers
18. The target group for bulk
deposits is _____________
(A). salaried persons
(B). small traders
(C). corporate MNCs
(D). Housewives
(E). Minor children
Ans. (C). corporate MNCs
19. Debit cards can be best
sold to_____________
(A). Existing customers
(B). school children’s
(C). trusts
(D). waqf board
e .Educations institutes
Ans. (A). Existing
customers
20.A low EMI
indicates___________
(A). high loan burden
(B). long repayment period
(C). cheap loans
(D). costly loans
(E). very short repayment
period
Ans. (C). cheap loans
21. EMI can be marketing tool
when________________
(A). EMI is very low
(B). EMI is very high
(C). EMI is fluctuating
(D). EMI is constant
(E). EMI is ballooning
Ans. (A). EMI is very low
22. Advertisements are
necessary for ______________
(A). only old products
(B). launching new products
(C). only costly products
(D). only obsolete products
(E). advertisements are
wasteful expenses
Ans. (B).
launching new products
23. Publicity is required for
____________________
(A). Generating more number of
leads
(B). better training of sales
persons
(C). market survey
(D). Product designing
(E). OTC Marketing
Ans. (A). Generating more
number of leads
24. NAV is the price of
__________________
(A). Entire fund value
(B). one unit of a fund
(C). surrender value
(D). average value of shares
(E). dividends paid in a year
Ans. (B). one unit of a
fund
25.A Master policy in the case
of Life insurance indicates___________________
(A). policy is sale
(B). policy is in the name of
servant
(C). only one life is assured
(D). there are several
beneficiaries
(E). life assured should be a
male
Ans. (D). there are
several beneficiaries
26. Customer database is useful
for ________
(A). advertisements
(B). word-of-mouth publicity
(C). CRM Functions
(D). PR functions
(E). Sales persons training
Ans. (C). CRM Functions
27. CRM(Customer Relationship
Management) is ______________
(A). A pre-sales activity
(B). A tool for lead generation
(C). an ongoing daily activity
(D). the task of a DSA
(E). back office duty
Ans. (B). A tool for lead
generation
28. Find the incorrect
answer_________________
(A). cross-selling is an
expensive way of marketing
(B). market segmentation can
boost lead generations
(C). customer lifetime value is
a marketing tool
(D). surrogate marketing is a
type of viral marketing
(E). internet banking can
replace ATMs
Ans. (E). internet banking
can replace ATMs
29. Financial inclusion needs
canvassing the accounts of ______________
(A). Financial Institutions
(B). NRIs
(C). HNIs
(D). Housewives
(E). Persons below a specified
income level
Ans. (E). Persons below a
specified income level
30. Effective retail banking
presupposes____________
(A). Large Premises
(B). Huge kiosks
(C). big sales force
(D). coordination between
marketing and front office staff
(E). More products
Ans. (D). coordination
between marketing and front office staff
